Equilibrium returns to the World Food Expo 2019

The Philippines’ leading distributor of coffee, tea, and specialty beverage products and services will once again showcase its world-class products and innovative solutions as the World Food Expo (WOFEX) returns on its 19th year this August.

Dubbed as the biggest and most effective food show in the country today, the WOFEX 2019 is happening on August 7-10 at the SMX Convention Center, Pasay City. 

As the number of attendees is expected to increase this year, Equilibrium Intertrade Corporation (EQ) is preparing exciting lineup of activities and product discounts for all the visitors of the trade show, with environmental sustainability as its main theme.

EQ will highlight each of its products which will be located at different booths inside the venue. Three brands will be exhibited at the second floor, while five brands will be at the ground floor:

Second Floor: The Main Booth, which will be at Booth #2030, will showcase the Torani Puremade, Curve Coffee Collaborators, and the Rancilio Specialty. Dilmah Tea will be at Booth #2068, 2069, and 2070, while the Barista and Coffee Academy of Asia (BCAA) will be at Booth #2004.

Ground Floor: The Mocafe Frappe Blends will be showcased at Booth #1337, while the products of Dr. Smoothie, Torani, David Rio, and Café Essentials will be highlighted at Booths #1260 and #1286.

Aside from the product exhibitions, EQ will also launch new range of products from three brands to kick off the trade show.

EQ will launch the Torani Puremade, a new line of expertly crafted syrups and sauces with no artificial flavors, colors or preservatives, delivering the flavor that consumers are craving with the pure and simple ingredients that they demand.

EQ will also officially launch the Rancilio Specialty, the latest espresso machine line from the Rancilio brand designed particularly for the specialty coffee industry. The Rancilio Specialty was first introduced in the country during the Latte Art Workshop event of EQ with the Father of Latte Art Grading, Mr. Luigi Lupi. Before the official launch, EQ organized the Rancilio Specialty Roadshow to bring the Rancilio Specialty to different parts of the country, with shows held in Cebu, General Santos City, Metro Manila North and South, Davao City, Cagayan de Oro City, and Baguio City.

Meanwhile, as part of its sustainability initiatives, EQ will unveil the new packaging of Curve Coffee Collaborators products, with new design and materials made from compostable resources.

To help the trade show visitors up their beverage game, EQ Learning Classes will also be conducted concurrent with this year’s WOFEX at the Meeting Rooms 7 and 8 of SMX Convention Center.

The lineup of EQ Learning Classes on August 9 are “Coffee Profiling” with Mr. Ferdinand Coderias and Rancilio’s Regional Sales Manager Asia, Mr. Giovanni Faravelli at 10:00AM to 12:00 noon; “Intro to Torani Puremade” at 1:00PM to 3:00PM and “Torani Mixology Master Class” at 4:00PM to 6:00PM with Torani Philippines’ Brand Ambassador, Mr. Kent Alvarez. 

On the other hand, in partnership with BCAA, the lineup of EQ Learning Classes on August 10 are “Intro to Café Management” with Mr. JP Buhain at 10:00AM to 12:00 noon; “Café Branding” with Mr. Chris Mercado at 1:00PM to 3:00PM; and “Culinary Tea and Tea Pairing” with Chef Pierre Tan and Dilmah Philippines’ Brand Ambassador, Ms. Luisa Tonelada.

Admission to all the EQ Learning Classes is free.

EQ will also be conducting the Latte Art Competition on August 9, 1:00PM at Meeting Room 7 wherein participants will get a chance to take home cash and special prizes. Registration fee is P300.00

For more information and reservation for the WOFEX activities of EQ, you may contact them at (02) 862-30-41 to 43 or visit EQ’s Facebook Page and website.

+ This is a press release.

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  1. Nice post!
    I will wait for more :D